Howard Mann of The Business Brickyard share 16 really smart questions that every business should ask. The answers aren’t as easy as you think.
- What products or services do you sell?
- What is your core purpose?
- What are the biggest opportunities for your organization/product/service?
- What are the biggest challenges/dangers to overcome?
- What are your unique abilities/strengths?
- Who are your customers?
- List your top 5 primary competitors and their specific strengths as you and/or your market see them
- Who do your target clients think of first when “shopping” your category?
- What is the biggest issue that is dragging down your entire industry?
- What do you dislike most about your market and/or your industry?
- What makes your business a “tough business”?
- What is your organization’s durable competitive advantage? In other words, what can you say that no one else can say?
- Your “Skyscraper” Business. Describe (In as much detail as possible) what you would want your business to be like 20 years from today. Revenue, profit, offices, clients, staff,etc…
- What are the medium term goals of your organization? (Within 3 years)
- What are the short term goals of your organization? (Within 12 months)
- If we were sitting one 1 year from today, what (specifically) would have happened with your business to make you VERY happy with the results?
Suggestion: Put a note in your calendar to ask yourself these questions every six months.