See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

17

I use two really great products from 37signals:

  • Backpack – a simple organizer for notes and task lists
  • Basecamp – a message board/project management system for small groups

They each start free. You get a ton of use and a ton of value immediately.

Then, when you need a little extra, you pay a little extra.  I paid $5 to upgrade Backpack to let me store more pages.  I paid $12 to put more projects in Basecamp.  The value was proven.

It was such a small amount of money. I was happy to do it.  It took 3 minutes.

Now I’m paying them $17/month, $204/year.  They have no marketing budget, no salespeople.

Lesson:  How easy is it for people to give you more money?

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

  1. Chris September 24, 2007 at 9:58 am #

    Andy,
    Do you have a “referrer code”? I’m signing up, and I’d love to give credit where credit is due.

  2. Andy Sernovitz September 24, 2007 at 10:08 am #

    Thanks for asking!
    My referral code for Basecamp is: gaspedal
    My referral code for Basecamp is: BPXJ9B7
    37signals gets even more credit for making it easy. When I read the previous comment I went to the site and signed up for referral codes — took less than 30 seconds for both.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again