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200 great new ideas in 2 days

capture padThe difference between OK and excellent is the little detail around the edges. It’s the tiny things that make you fantastic.

When we produce an event, every member of our team carries these little Idea Capture Pads. We write down every little thing we see that could be better. And I mean everything, however small: more velcro, different mustard, extra batteries, bigger clock, etc.

After the event we compile all the ideas — hundreds of them — and add the best to our event plan for next time.

Our guests may not notice each detail — but they know that we sweat the details and produce amazing events.

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