When we produce an event, every member of our team carries these little Idea Capture Pads. We write down every little thing we see that could be better. And I mean everything, however small: more velcro, different mustard, extra batteries, bigger clock, etc.
After the event we compile all the ideas — hundreds of them — and add the best to our event plan for next time.
Our guests may not notice each detail — but they know that we sweat the details and produce amazing events.