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Archive | November, 2001

#1.03: The “Close More Sales” Issue

1 > Sell Right: Sell basic products with a basic site 2 > Reach Out: Close the sale with a live chat 3 > Use The Tools: Recoup sales with smart carts 4 > Check It Out: The world needs two of you 1 > Sell Right: Sell basic products with a basic site The […]

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#1.02: The “Grow Your Email List” Issue

1 > Find a Buddy: Use co-promotion to share subscribers 2 > Offer Paradise: Build lists through a sweepstakes 3 > Use the Tools: Free resources for growing lists 4 > Check it Out: A how-to book 1 > Find a Buddy: Use co-promotion to share subscribers “Web Digest for Marketers” generates new subscribers to […]

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#1.01: The “Drive Consumers to Retail” Issue

1 > Be Handy: Drive to retail through manufacturer site 2 > Lead the Way: Low-cost, ready-made dealer locator 3 > Drive Sales: Entice them into your store 1 > Be Handy: Drive to retail through manufacturer site Power tool manufacturer DeWalt embarked on a mission to get better acquainted with their end customers, encouraging […]

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