See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Archive | January, 2002

#2.05: The “Get The Opt-In” Issue

1 > Offline operations drive online subscriptions 2 > Get them online while you’ve got them on hold 3 > Sell the opt-in with a signature 4 > You’ve got to see this: Double Your Lists For Free 1 > Offline operations drive online subscriptions Banana Republic is one of many companies using its retail […]

Comments Off on #2.05: The “Get The Opt-In” Issue - Read & Join the Conversation

#2.04: The “Be The Customer’s First Stop” Issue

1 > Put the competition right on your site 2 > Be the most convenient first stop 3 > Drive them your way with expertise 4 > You’ve got to see this: Convenience is king 1 > Put the competition right on your site Citibank.com is the one-stop consumer banking site for many, as visitors […]

Comments Off on #2.04: The “Be The Customer’s First Stop” Issue - Read & Join the Conversation

#2.03: The Start A Movement Issue

1 > Use your Web site to empower the public 2 > Make the most of customer feedback 3 > Start a virus that’ll get you information 1 > Use your Web site to empower the public Drive traffic and legislation your way by empowering consumers to communicate with their elected officials through your Web […]

Comments Off on #2.03: The Start A Movement Issue - Read & Join the Conversation

#2.02: The “Fun With Email” Issue

1 > Motivate employees to really drive sales 2 > Send TV commercials through email 3 > Close the sale with easy access 4 > Check It Out: Make the most of media coverage  1 > Motivate employees to really drive sales Your employees sell your product, communicate with your customers, and manage your operations […]

Comments Off on #2.02: The “Fun With Email” Issue - Read & Join the Conversation

#2.01: The “Involve Your Customers” Issue

1 > Be Distinct: Draw them into your Web 2 > Start A Buzz: Get your fans involved in the fun 3 > Make The Sale: Build a process to suit everyone 4 > Check It Out: The reviews are in 1 > Be Distinct: Draw them into your Web Nike needed a compelling reason […]

Comments Off on #2.01: The “Involve Your Customers” Issue - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again