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Archive | February, 2002

#2.09: The “Cheap Software” Issue

February 26, 2002

1 > Zero-cost virtual workplace 2 > Inexpensive, professional surveys 3 > Get rid of the tech, keep the features 4 > You’ve got to see this: Drive readers to action 1 > Zero-cost virtual workplace Use a bulletin board as a community builder for your site’s visitors or create a secure communication center between […]

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#2.08: The “Better Online Marketplaces” Issue

February 19, 2002

1 > Make it easy to list an item 2 > Own your niche 3 > Reverse the auction to pick your next supplier 4 > You’ve got to see this: eBay for businesses 1 > Make it easy to list an item The successful and appealing online marketplace is the one that makes it […]

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#2.07: The “Creating Great Web Forms” Issue

February 12, 2002

1 > Provide help right in the form 2 > Reassure customers as they fill out a form 3 > Seven is the magic number 4 > You’ve got to see this: Cross-merchandising works 1 > Provide help right in the form Make it easy for your visitors to fill out your Web form by […]

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#2.06: The “Put This on Every Page” Issue

February 5, 2002

1 > Encourage evangelism on every page 2 > Offer the opt-in wherever they seek it 3 > Let them know you want to hear from them 4 > You’ve got to see this: Sell it in an elevator 1 > Encourage evangelism on every page The best time to turn someone into an evangelist […]

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