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Archive | April, 2002

#2.17: The “After They Buy” Issue

1 > Send a confirmation message 2 > Get them to opt-in to your list 3 > Develop a follow-up series 4 > You’ve got to see this: An Email Newsletter How To 1 > Send a confirmation message If you perform any sort of transaction on your site, send an email confirmation to your […]

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#2.16: The "Connecting Direct Mail to Email" Issue

1 > Catalog inserts to drive email subscriptions 2 > Online subscriptions for offline catalogs 3 > Adding email addresses to your house list 4 > You’ve got to see this: GasPedal’s CEO Dinner III 1 > Catalog inserts to drive email subscriptions Build your email subscription list by inserting tear-out email subscription postcards in […]

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#2.16: The “Connecting Direct Mail to Email” Issue

1 > Catalog inserts to drive email subscriptions 2 > Online subscriptions for offline catalogs 3 > Adding email addresses to your house list 4 > You’ve got to see this: GasPedal’s CEO Dinner III 1 > Catalog inserts to drive email subscriptions Build your email subscription list by inserting tear-out email subscription postcards in […]

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#2.15: The “Get Important People to Read your Email” Issue

1 > Subject line matters 2 > Write your email like an executive 3 > Get to the point 4 > Rules of email attachments 1 > Subject line matters It’s common for executives to receive hundreds of emails a day, so you better make sure your email stands out among the others. Among the […]

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#2.14: The “Good Exhibit Experience” Issue

1 > Get them to your booth 2 > Delay them while you have them 3 > Do anything to get their address 4 > You’ve got to see this: More great trade show ideas 1 > Get them to your booth What’s the point of buying expensive exhibit space when no one knows you […]

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