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Archive | May, 2002

#2.21: The “Better Search Results” Issue

1 > Monitor your bids — don’t overpay 2 > Improve your click-thru — customize it 3 > Getting the most of your crawls 1 > Monitor your bids — don’t overpay With the growing popularity of pay-per-click search engines like Overture (formerly GoTo), FindWhat, Google, and Sprinks, marketers can direct targeted traffic to their […]

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#2.20: The “Half.com Way” Issue

One of the success stories of the pure-play Internet retailers is Half.com, a person-to-person retailer of books, music, movies, and more. Aside from a solid model, it’s success and widespread infamy was due to unconventional offline marketing tactics. The following anecdotes came out of an event hosted by Philadelphia-based Eastern Technology Council. Thank you Ross […]

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#2.19: The “Double Your Email List” Issue

1 > Put your email signature to work 2 > Partner up to share potential subscribers 3 > Barter ads to reach new subs — for free 4 > Add the subscribe option on every form 1 > Put your email signature to work How many emails do you and your staff send out each […]

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#2.18: The “Keeping an Eye on the Competition” Issue

1 > What’s the competition marketing? 2 > Just announced…you better hear about it 3 > Horrible ads success? 4 > You’ve got to see this: Email Education Center 1 > What’s the competition marketing? It’s easy to keep a pulse on what your competition is promoting on their Web site, but do you know […]

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