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Archive | November, 2002

You Can be an Email Marketing Supergenius #102

Subject Lines That Work Issue # 102 1> Numbers Raise Response Rates 2> Skip The Spam Words 3> The Defense Against Deletion 1> Numbers Raise Response Rates No one knows why, but putting a number in the subject line of an email message greatly increases readership and response rates. Just about anything works: Top 10, […]

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#3.14: The “Amplify Your Affiliate Program” Issue

Affiliate programs — where you pay referral fees to sites that send sales to you — can deliver an extra jump in sales with a little fine-tuning from you. 1> Don’t Forget The Other 80% 2> Take Your Affiliate Program Offline 3> Want 600,000 Salespeople? Make It Easy 4> Radio Shack Finally Gets A Clue […]

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You Can be an Email Marketing Supergenius #101

Great Tell-A-Friend Pages Issue # 101 1> The More, The Merrier 2> Keep It Easy 3> Respect and Reassure Them 1> The More, The Merrier Your Forward-To-A-Friend (“FTAF”) page should enable users to forward an article to more than one person. Once you get readers to a page where they are going to advertise your […]

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#3.13: The “Time Is Money” Issue

1> A “Nooner” Is Good For Everyone 2> How To Figure Out When To Mail 3> Web Surfers At Work Spend More 4> DINNER: Feast For Smart Marketers, 11/19, NYC 1> A “Nooner” Is Good For Everyone Travel web site Travelocity knows that people at work tend to read their personal email around lunch time, […]

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#3.12: The “Sell Your Old Stuff” Issue

1> It’s Only Five Bucks. 2> They Came, They Saw, They Bought It Again 3> Want $18.74? Resell this stuff on Half.com! 1> It’s Only Five Bucks. MarketingSherpa publishes some of the best case studies on interactive marketing, which are delivered free in their email newsletters. We frequently visit their site for new ideas on […]

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