See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Archive | December, 2002

You Can be an Email Marketing Supergenius #105

Welcome Messages Issue # 105 1> Send A Welcome Email 2> Improve The Relationship 3> Should You Use Double Opt-In? 1> Send A Welcome Email Every time you get a new subscriber, send a welcome message immediately. They should get it in just a few seconds. Why? It reminds them that they signed up so […]

Comments Off on You Can be an Email Marketing Supergenius #105 - Read & Join the Conversation

#3.17: The “Retail To Email: Allen-Edmonds” Issue

High-end shoemaker Allen-Edmonds has built die-hard customer loyalty — by making great shoes and treating its customers like family. Enjoy this case study on how they extend customer relationships from retail to email. 1> Reward Them For Giving You Their Email 2> Give Them A Good Reason 3> Make It Easy 4> Reassure Them 5> […]

Comments Off on #3.17: The “Retail To Email: Allen-Edmonds” Issue - Read & Join the Conversation

You Can be an Email Marketing Supergenius #104

Where To Ask For Email Addresses Issue # 104 1> Always On The Home Page 2> One Click Away 3> Every List In Every Form 1> Always On The Home Page Put the sign-up form for your email lists right on your home page, at the top left or right. Nothing is more important on […]

Comments Off on You Can be an Email Marketing Supergenius #104 - Read & Join the Conversation

#3.16: The “Books, Music, and Movies” Issue

1> Payment Promotion vs. Copy Prevention 2> They Buy It For The Bonus 3> Buy Now, Get It Later 4> Check It Out: Googlize Yourself 1> Payment Promotion vs. Copy Prevention The music industry has paid millions to lawyers to fight illegal downloads. Instead, maybe they should have made it easier for consumers to pay […]

Comments Off on #3.16: The “Books, Music, and Movies” Issue - Read & Join the Conversation

You Can be an Email Marketing Supergenius #103

When Not To Mail Issue # 103 1> If You Are Busy, They Are Busy 2> Cheap-o Research 3> Test, Test, Test 1> If You Are Busy, They Are Busy Never send email at the end of the business day, especially on Fridays. At the end of the week, you’re probably rushing to finish that […]

Comments Off on You Can be an Email Marketing Supergenius #103 - Read & Join the Conversation

#3.15: The “Connected With Your Customers” Issue

1> Reach Out And Help Them 2> Offer Incentives For Consumer Feedback 3> Don’t Miss A Misdirected Message 4> Check it out: Bribe Them With Rubles 1> Reach Out And Help Them What do you do when you’ve gotten the customer to your site, but they hesitate before making a purchase? Or maybe they’ve filled […]

Comments Off on #3.15: The “Connected With Your Customers” Issue - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again