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Archive | January, 2003

You Can be an Email Marketing Supergenius #108

Accepting Advertising Issue # 108 1> Advertising Is Alright 2> Subscribers Are Worth More Advertisers 3> Are You Making Money? 1> Advertising Is Alright It’s fine to put advertising in your email newsletters. Americans are incredibly tolerant of advertising, even if we complain about it. Think about it — we’ll pay for a newspaper or magazine, […]

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#4.03: The Worst Unsubscribe: The United Airlines Issue

United Airlines teaches us all a few lessons with the worst email newsletter unsubscribe instructions ever. 1> United’s Unsubscribe Instructions 2> What They (And You) Should Do 3> What About Passwords And Security? 4> The Lesson: A Bad Unsubscribe Costs Good Customers 1> United’s Unsubscribe Instructions Take a look at the unsubscribe instructions copied right […]

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You Can be an Email Marketing Supergenius #107

Great Subscribe Forms Issue # 107 1> Stick To Short Subscribe Forms 2> Promote Your Privacy Policy 3> Make It Sound Fantastic! 1> Stick To Short Subscribe Forms Stop asking so many questions in your email sign up forms. Every extra question you ask drives away new readers. Yes, we know you want to capture […]

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#4.02: Keep In Touch – The Clean Databases Issue

Didn’t your mom tell you to keep your database clean? Enjoy a few examples on how to keep your data fresh. 1> Get Your Friends To Clean Up After Themselves 2> Mail To Fail 3> Add Email To A Postal Mailing List 4> Check It Out: Duct Tape Cures Warts 1> Get Your Friends To […]

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#4.01: The “Stopping Spammers” Issue

Everyone talks about stopping spam. We’d rather make life miserable for spammers. Enjoy! 1> Make It Harder To Hide 2> Cut Off The Cash 3> Cut Off Their Customers 4> Stop The Stolen Lists 5> Before You Call To Yell At Us 1> Make It Harder To Hide Let’s make it much harder to register […]

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You Can be an Email Marketing Supergenius #106

Simple Testing Issue # 106 Improve response to your email campaigns with simple testing strategies that identify optimal email copy. 1> Random Landing Pages Raise Response 2> Mini-Mailings Maximize Major Mailings 3> Search Engine Strategy To Select Subjects 1> Random Landing Pages Raise Response Never forget — your email message is only half of the […]

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