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Archive | April, 2004

You Can be an Email Marketing Supergenius #204

#2.04: The “Customer is Always Right” Issue Give customers more control over their subscriptions, and you’ll keep them reading and keep them buying. 1> Let Them Choose Titles 2> Let Them Choose Timing 3> Let Them Change Their Minds 1> Let Them Choose Titles Offer more (shorter) newsletters on many topics instead of one general-purpose […]

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#5.07: The “Social Networking” Issue

Social Networking websites (such as LinkedIn, Spoke, Tribe, Visible Path, Orkut, and AlwaysOn) can be great business tools or a major annoyance. Learn how to use them well. 1> Find Your Forum 2> Perfect Professional Presentation 3> Invite the Already Interested 4> Keep to Close Connections 5> Write it Well 6> Refer Reluctantly 1> Find […]

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You Can be an Email Marketing Supergenius #203

#2.03: The “Use the Preview Window” Issue Newspapers know that the top of the first page drives sales. In email, it’s what shows up in the preview. 1> Don’t Waste the Space 2> Use Your Action Areas 3> Bury that Banner 1> Don’t Waste the Space If people don’t see something they want in your […]

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#5.06: The “Online to Retail” Issue

Your website doesn’t have to complete every sale. Send them to your retail store for a cash register boost. 1> Product Pick-Up 2> Fake Friends and Fictitious Family 3> Locate Your Store Locator 4> Check It Out: Your Own Personal Audio Advisor 1> Product Pick-Up Millions use the Internet as a convenient way to window […]

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#5.05: The “Less Clutter” Issue

Make your web page much more effective by clearing out the clutter and deleting the distractions. 1> Fewer Banners, Better Results 2> Eliminate Extra Links 3> Clean Out the Checkout 4> Check It Out: Red Alert 1> Fewer Banners, Better Results A boatload of banner ads on a web page will cancel themselves out and […]

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You Can be an Email Marketing Supergenius #202

#2.02: The “Opt-In Offline” Issue Use your offline marketing to get great new subscribers for your online newsletters. 1> Capture Subscribers at Conferences 2> Pull Them in on Phone Calls 3> Reel Them in at Retail 1> Capture Subscribers at Conferences Ask for email sign-ups at any event that involves meeting folks in person. Face-to-face […]

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#5.04: The “Marketing in Airports” Issue

Airports can be horrible places — but they are great places to find innovative marketing ideas. 1> Find a New Place to Sell 2> Sell More in the Same Place 3> Empty Spaces Can Be Excellent Service 4> Check It Out: Rants About Ads 1> Find a New Place to Sell Any crowd standing around […]

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You Can be an Email Marketing Supergenius #201

#201: The “Creating Confidence” Issue Everyone is wary of giving out their email address. Build your lists by building trust and confidence. 1> Promote Your Privacy Practices 2> Reassure with Reminders 3> Eliminate the Extra Check-Box 1> Promote Your Privacy Practices You’re not planning on spamming your customers, so why not get credit for doing […]

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#5.03: The “Easy Ways to Increase Sales” Issue

Don’t forget those simple ways to increase sales online. A blurb here, a personal touch there can go a long way. 1> Compete on Convenience 2> Ramp Up Referrals 3> Hold Their Hands 4> Check It Out: Hide Your Email From Spammers 1> Compete on Convenience Your best customers are those that have already bought […]

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