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Archive | May, 2004

Paging Dr. Spam-Free #1.04

Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question #1.04: What’s up with verified sender technologies? The Doc Explains: “Dedicated IP” Q: Dr. Spam-Free, I’ve heard about new systems that the ISPs are going to be using to verify the identity of email senders. Is there something I should do to get on the […]

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You Can be an Email Marketing Supergenius #207

#2.07: The “Getting Real Customer Data” Issue Everyone is jumpy when it comes to privacy — but we’ll give up personal data if you ask the right way. 1> Ask on the Second Screen 2> Give a Good Reason 3> Offer an Offline Incentive 1> Ask on the Second Screen Whatever is in the main […]

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#5.11: The “Easy PR” Issue

When the press is used correctly it can be the best advertising! These tips will increase your PR power. 1> Local Is Global on the Internet 2> It Can Get Lonely in La Crosse 3> Journalists are People Too 4> Check It Out: Math for Counterfeiters 1> Local Is Global on the Internet You don’t […]

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Paging Dr. Spam-Free #1.03

Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question #1.03: What should I do if I’m accused of spamming? The Doc Explains: “Whitelist” Q: Dr. Spam-Free, my CEO just got a call from an angry customer accusing us of spamming them. I run the email program, and I know that we never, ever send […]

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You Can be an Email Marketing Supergenius #206

#2.06: The “Focus on the Footer” Issue The bottom of your email is some of your most valuable marketing space — don’t waste it! 1> Who Are You? 2> How Do I Get On the List? 3> What Else Do You Do 1> Who Are You? Regardless of what’s in the main body of your […]

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#5.10: The “Survivor Blew It” Issue

CBS and Survivor missed an amazing emarketing opportunity when they sent millions of visitors to their website to vote for a million-dollar winner. 1> Ask For the Email 2> Collect Emails for Partners 3> Get Them Shopping 4> Send Them to Amazon 5> Improve the Tell-a-Friend 6> Pay Attention to Privacy Maybe an alliance with […]

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Paging Dr. Spam-Free #1.02

Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question #1.02: Can I mail subscribers who don’t confirm a double opt-in request? Junk Email Jargon: “Confirmed Opt-In” Q: Dr. Spam-Free, our subscription process asks subscribers to confirm their subscription by clicking on a link in a confirmation email. Can we still send email to people […]

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#5.09: The “Great Email Tricks” Issue

Increase response to your email campaigns with proven secrets that work time and again. 1> A Little Content Goes a Long Way 2> Split Your List 3> We’re All Suckers for a Freebie 4> Check It Out: Great Ideas at Ad:Tech 1> A Little Content Goes A Long Way We delete ads — and we […]

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You Can be an Email Marketing Supergenius #205

#2.05: The “Design for Email” Issue Email designs don’t work the same as web pages or direct mail. Design for email and get better response. 1> Keep it Scannable 2> Break it Up 3> Light Up the Links 1> Keep it Scannable Scannable — not readable. People don’t read email carefully; they scan quickly to […]

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