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Archive | June, 2004

You Can be an Email Marketing Supergenius #212

#2.12: The “Increasing Clicks” Issue Advertisers want to know your click-rate. Are you gonna be embarrassed when you tell them? 1> Monitor and Purge 2> Consolidate and Conquer 3> Make it Look Live 1> Monitor and Purge A huge list filled with unresponsive readers is worthless. Track the readers that have opened and responded to […]

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#5.14: The “Removing Obstacles” Issue

Make it as easy as possible for your customers to do business with you. Unnecessary obstacles will scare away a potential sale. 1> Amazon vs. eBay 2> The Perfect Form 3> Get in the Middle 4> Check It Out: Pop-Up Punks 1> Amazon vs. eBay EBay is usually considered the best place to sell your […]

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Paging Dr. Spam-Free #1.08

Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question #1.08: Spam trouble from tell-a-friend forms The Doc Explains: “Spam Rage” Q: I’ve been warned by my lawyer and my email hosting company that I could get accused of spamming if I offer a tell-a-friend form on my website. Is it safe? The Doctor Replies […]

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You Can be an Email Marketing Supergenius #211

#2.11: The “Design Flaw” Issue Great content only goes so far. Don’t wreck a solid newsletter by making elementary design mistakes. 1> Obscured Background 2> Off-the-Page Printing 3> Over-the-Top Advertising 1> Obscured Background Something as simple as a colored background can be a design faux pas. A colored background makes it impossible for readers to […]

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#5.13: The “All You Need Is Love” Issue

Customers want to connect with your company, and each other. Make that connection and you’ll create huge group of happy regulars. 1> Let Your Customers Do the Selling 2> Connect Your Customers 3> Advertise the People, Not the Product 4> Check It Out: This Is Broken 1> Let Your Customers Do the Selling A picture […]

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You Can be an Email Marketing Supergenius #210

#2.10: The “Recognition” Issue You get one second before your emails are deleted — unless the reader recognizes it as yours. 1> Connect It to Your Brand 2> Stay Consistent 3> Keep It in the Family 1> Connect It to Your Brand Your emails should be similar in look and style to your website. If […]

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Paging Dr. Spam-Free #1.07

Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question #1.07: Do we know who the spammers are? The Doc Explains: “NANAE” Q: Dr. Spam-Free, who are all these spammers? Can’t we track them down and beat them senseless? Are they all hiding overseas? The Doctor Replies . . . Most professional spammers are in […]

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#5.12: The “Don’t Get Screwed” Issue

There are plenty of quick talking cons on the net that are ready to bilk you out of your hard earned dough. Staying ahead of the scammers can be a full-time job. 1> Domain Registration Thieves 2> Phishing Fraudsters 3> Affiliate Abusers 4> Check It Out: One Stop Fraud Shop 1> Domain Registration Thieves Everyone […]

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Paging Dr. Spam-Free #1.06

Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question #1.06: Can I get a copy of complaints that are sent to ISPs? The Doc Explains: “Spim” Q: Dr. Spam-Free, I want to respond to people who report me as a spammer to the ISPs. Can I get notified when this happens? Can I get […]

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