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Archive | June, 2004

You Can be an Email Marketing Supergenius #209

#2.09: The “Increase Web Site Visits” Issue Once you’ve got avid readers for your email newsletters, your next step is to get them to visit your web site. 1> Everybody Loves Freebies 2> Leave Them Hanging 3> Mirror Your Menus 1> Everybody Loves Freebies Free downloads are irresistible. Try linking your emails to a free […]

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Paging Dr. Spam-Free #1.05

Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question #1.05: Should we have a pay-to-send email system? The Doc Explains: “Transactional Emails” Q: Dr. Spam-Free, what do you think about the various proposals to have legitimate senders pay to send emails, such as “email postage?” The Doctor Replies . . . I think it’s […]

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You Can be an Email Marketing Supergenius #208

#2.08: The “Encouraging Pass-Alongs” Issue Learn to increase your list size by encouraging your readers to forward messages to a friend. 1> Tell Them To 2> Make It Easy 3> Reach out to Recipients 1> Tell Them To If you want people to forward your email — just ask. Add text and buttons that say […]

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