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Archive | August, 2004

Paging Dr. Spam-Free #1.15

Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question # 1.15: Is Email Append OK? The Doc Explains: “SPF” Q: Dr. Spam-Free, we’re thinking about using an “email append” service to get email addresses for our offline customers. Is it legit? The Doctor Replies: Email append is legal and legitimate — however, it’s creepy […]

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You Can be an Email Marketing Supergenius #217

#2.17: The “Prodigal Readers” Issue Most lists are filled with old/dead email addresses. Jumpstart results by reactivating your readers. 1> Danger of Dead Emails 2> Purge Dead Weight 3> Reactivate Readers 1> Danger of Dead Emails Dead emails don’t just bounce — they hurt your entire email marketing campaign. Bad or inactive addresses artificially lower […]

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Paging Dr. Spam-Free #1.13

Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question # 1.13: How do I keep my sales people from spamming? The Doc Explains: “Soft Bounce” Q: Dr. Spam Free, how do I keep my sales people from spamming? I want to encourage my employees to build up our company email list, where do I […]

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You Can be an Email Marketing Supergenius #216

#2.16: The “Multiple Newsletters” Issue Offer more than one newsletter, for better list segmentation, and to prevent opt outs. 1> Unsubscribe Insurance 2> More Subscriptions? Check! 3> Self-Segmentation 1> Unsubscribe Insurance Everyone will eventually unsubscribe from a newsletter- give yourself a little insurance by getting them on more than one list. The last thing you […]

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Paging Dr. Spam-Free #1.12

Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question #1.12: Sharing a Do-Not-Mail List The Doc Explains: “Hard Bounce” Q: Dr. Spam-Free, I do not want consumers getting unwanted emails from my company or any other organizations I am involved with. With whom, should I share my Do-Not-Mail list? The Doctor Replies: Share your […]

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You Can be an Email Marketing Supergenius #215

#2.15: The “Bait” Issue Freebies, incentives, and prizes, are the easiest way to attract new subscribers. 1> Lure Subscribers with Freebies 2> Hook Then With the Form 3> Boring Bait is Better 1> Lure Subscribers with Freebies Ads that say “subscribe to our newsletter,” do OK. Ads for free stuff, do better. Get people to […]

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