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Archive | July, 2007

Trevor, the Mento’s Intern

Tell Trevor to jump in a lake. Right now you can go to MentosIntern.com and see Trevor. You can give him a task. You can make him do stupid things.  And he will do it, live and on the web. Fun, fun, funny.  Mento’s knows how to cultivate and participate in a consumer fad better […]

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Why you need customer evangelists — before you need it

It’s always best to make friends before you need them.  I got an email from Northwest Airlines asking me to support a petition for a new route.  Some people might do it, but I don’t exactly consider them friends. We sure aren’t close enough for them to be asking me for favors. (In fact, I […]

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My dumb book

Amazon has a great new tool that evaluates the complexity of the text of a book. See it here. It looks like my book is simpler and shorter than most business books.  I’m quite happy about that. Compared with books in Business & Investing > Marketing & Sales > Marketing Readability    Fog Index: 10.2   […]

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Ahhh … nicely done, Norm

I just called Norm Gilbert of FastSigns in Redwood City, CA – (650)368-7446. Their phone system answers with an amazingly cheerful message: "Hi, You’ve reached FastSigns of Redwood City. For a LIVE human being – right now – just press zero." And … it works . I had a live human on the phone in 2 […]

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Word of mouth at conferences

Companies sponsor parties and conferences all the time, hoping people will talk.  But they rarely get good bang for the buck … a sign here, a logo there, and maybe a few remarks at a cocktail party. When you sponsor a party, think specifically, literally, about "How will I start conversations." AOL Body sponsored the […]

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Dave Friedman of AvenueA/Razorfish talks about word of mouth marketing

Great ideas about how to encourage big marketers to try word of mouth and social media. Thanks, Dave Link

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Eric Wiess, CMO of Covad talks about word of mouth marketing

Great ideas on how you get small business talking about a not-so-exciting product. Thanks, Eric! Link

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Word of mouth strategy: Don’t be an ass

Vonage is a company that could have been great. They are an Internet-based phone service that is taking millions of customer from the big phone companies. Of course, the big phone companies are fighting back with every dirty trick in the book. Here is what the story should be: Vonage is the hero of the […]

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Love is all you need

Nobody talks more than a teenager in love. Or an executive in love with a new phone.  Or anyone with a new purse, CD, car, or anything else that gets them excited. New love is the most powerful engine of word of mouth. Dawud Miracle writes a great post about how to get people to […]

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