The Word of Mouth Marketing Association‘s web site was featured in a case study about MovableType, the fantastic blog software we use from SixApart. Addam Wassel, WOMMA’s webmaster, and I built an amazing site, with fantastic functionality, with nothing by a $99 piece of software. Read the case study here.
Dealing with negative word of mouth
July 25, 2007
I wrote the following column for New Communications Review, a publication of the very interesting Society for New Communications Research. Special thanks to their chief Jennifer McClure for the opportunity. (Read the original post here.) Dealing with Detractors: Responding to Negative Word of Mouth By Andy SernovitzAuthor, Word of Mouth Marketing: How Smart Companies Get […]
Toobee, the Amazing Flying Can
July 24, 2007
When I was about 10 years old, my Dad brought home a Toobee. It looks like half a soda can – and it flies like mega-Frisbee. You can get 100 yards easy on these things. A cool toy. Last month I met Peter Gorman and Greg Stromberg at the CMO summit. When I mentioned that […]
A top-notch tailor in Bangkok
July 23, 2007
I was making a speech last year with Steve Knox, CEO of Procter & Gamble’s Tremor division. In his speech he mentioned that he gets his shirts hand-made in Bangkok, that he orders them over the Internet, that they are fantastic quality, and they cost less than a shirt from Banana Republic. Important: He remembered […]
When your customers are crying out to be heard
July 22, 2007
I saw a gadget at the local coffee shop called the "Toddy Cafe". It’s supposedly a revolutionary new system for brewing coffee that was simple, tastes better, less acidic, etc. I was intrigued. And it was only $30. But I couldn’t figure out how it works from reading the box. Most prospects would have walked […]
WOMMA Summit & Research Symposium Nov 13-15, Las Vegas
July 22, 2007
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