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Archive | August, 2007

Cisco Systems (private event) September 10, San Francisco

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HP Ambassadors (private) October 3

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More word of mouth at retail

Following up on my post from a few days ago about word of mouth at retail … Here’s one of my favorite case studies, compliments of ComBlu, a fine word of mouth marketing agency.  It’s about how one eager shopper can generate a ton of sales in a single store. Behavioral Study: Evangelist/Customer Impact in […]

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Usability

The person sitting next to me on the plane can’t figure out how her seat reclines.  But can operate her Zune. Good for Zune? Bad for airlines?

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Skype’s Daniel Jay

I’ve become a big fan of Skype.  I never needed it for the cheap phone calls … but the free video conferencing is amazing. Our entire extended family is hooked up to see the kiddies. Watch this interview with Daniel Jay of Skype talking about how they get word of mouth. Thanks, Daniel

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Irv, don’t lie to me

I was going to write a really fun post about the great service I got at Irv’s Luggage Warehouse.  I was buying a new backpack from favorite client JanSport, source of much good word of mouth. But when I got home, I realized that they did something I just hate. On the price tag and […]

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Amazon: Word of mouth that sticks around

Amazon is selling groceries now.  They want people to remember and tell their families. So they now include a pad of shopping lists when shipping their book orders.  Useful, easy, and it sticks around for a long time. Lesson:  What else can you put in the boxes you ship? You’re paying by the pound, so […]

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Business cards at conferences

Here’s a great trick for anyone exhibiting at a conference, especially a more grass-roots conference where people are networking for themselves instead of their employer. Print business cards for attendees who don’t have any (or used them up).  All you need is a cheap color printer, some pre-perforated business card paper, and a laptop with […]

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Comics at conferences

Freakonomics’ Stephne Dubner blogs about “The most embarrassing thing he’s ever done.” Last week, Levitt and I gave a lecture at a conference in New Orleans. The format was unusual: instead of just getting up and talking, the lecture was supposed to be a moderated Q&A, and the moderator was a guy named Greg Schwem. About an hour […]

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