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Archive | February, 2008

Good reads

1. Achievement-Based Interviewing by Mel Kleinman with JoAnna Brandi.  A really interesting take on how to interview potential employees.  I’ve found it helpful and eye-opening. More info 2. Humanize It: Bring five-star sparkle to your customer interactions and watch your business flourish by Micah Solomon and Leonardo Inghilleri. Being human, nice, and real is how […]

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Make it easy to read: Jeremiah Owyang

Jeremiah is a top analyst at Forrester Research.  He makes a good living selling expensive research.  But he has fans because he gives it away too.  The best part:  Jeremiah does a great weekly summary on his blog that is perfectly designed for the busy reader. It delivers just what you need to know, in […]

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Making a splash on at a trade show

Trade shows are tough for exhibitors.  You’ve got a ton of competition, lots of distractions, and (frankly) most of the attendees want to avoid you.  One way to stand out: Extend your presence beyond the booth with a clever handout. BazaarVoice had a great booth at the Shop.org Innovation event.  They passed out funny ribbons […]

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Twitter is a weird thing

But useful. If you follow enough people, here’s what you get A true sense of what’s going on out there Early links to news (before it shows up in the alerts from major media) Links to the greatest blog posts that you would have missed A lot of silliness A sense of community. It’s like […]

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This is what a home page is for

There is nothing more important than capturing an email address on your home page. There is nothing more important than capturing an email address on your home page. There is nothing more important than capturing an email address on your home page. You spend a ton of effort and cash getting people to visit your […]

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More on Meatball Sundaes

I wrote the other day about Seth Godin’s Meatball Sundae idea:  Word of mouth and social media work best when you design your company/products specifically to take advantage of these techniques.  They don’t work so well when you slap the new stuff on an old business model. Here’s an example of this from Andy Nulman’s […]

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Who Loves You, Baby?

I’ve been passing out these buttons everywhere I speak.  Just to cheer people up. Here’s the great news:  Most people choose "I Love My Job". Send me a note here and I’ll mail some to you. Download the original graphics and print your own. (Thanks to Scott for the I Love My Job idea.)

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Yes yes yes

Seth Godin: "It’s too easy to criticize hope. And in the end, cynicism is a lousy strategy."

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A rare moment of corporate transparency

Chicagoist released a unique video today — Sam Zell talking to the management team of the Chicago Tribune.  It’s fascinating for lots of reasons, including a look at how a takeover artist talks to his new company, how the Trib is dealing with the changing/collapsing newspaper industry, and how any company faces rough times. But […]

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