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Conversation Triggers
March 2, 2008
Physical objects start conversations. People see this little award on my shelf and ask me about it. It isn’t a big deal. I got it for writing a single blog post for Chitika. I don’t even remember why I did it. But the award has generated word of mouth for them for more than a […]
What replaces the matchbook?
March 1, 2008
Restaurants used to give away matches. Everyone grabbed one, even if they didn’t smoke. Those little things got passed around, saved in the big bowl in your house, shared with friends. They started conversations about the restaurant for many years. Long-term, inexpensive, simple word of mouth. Your job: Make sure that no one ever walks […]
Word of Mouth Marketing Book wins an award
March 1, 2008
“Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz (that’s me!) has won a Gold Medal in the Axiom Business Book Awards. Thanks! Yay! More detail here. Book web site. Buy a copy.
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