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Archive | July, 2008

What’s your Walk Score?

My neighborhood is one of the most walkable in the country.  Walkable areas are healthier, more fun, and better for the environment. I expect lots of real estate agents will sell walkability as a major selling feature soon. Read the criteria for a good walk score: A center: Walkable neighborhoods have a discernable center, whether […]

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The Chicago Tribune and Social Media

The Chicago Tribune is doing a fantastic job of integrating social media and traditional journalism. Most newspapers web sites are run by the marketing or new media department, but the Trib has done a great job of making it a core part of the editorial process. Learn how Daniel Honigman and Bill Adee make it […]

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2% more

From Tom Peters: I performed a brutal brush cutting-landscaping chore this morning in 90-degree heat. I truly pushed my ancient body to the limit and beyond.  But I got it done.Or did I?  As I packed up my tools, I took a final look at what I’d done. Fine and dandy, but it was still […]

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Disclosure and transparency just got easier

At the Blog Council we are pushing the disclosure discussion to the top of the agenda by releasing a Disclosure Best Practices Toolkit.  Our goal: Every company creates a disclosure policy, and every employee knows that disclosure is never optional.  Open disclosure and transparency is the foundation of honest and effective social media participation by […]

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Newsletter #705: The “Making Corporate Blogging Easier” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.}    Corporate blogging isn’t so hard. Here’s how to start:  1> Pick a topic2> Call to all employees3> […]

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Spreading the word, one person at a time

The best word of mouth comes from really simple gestures. Example: I sometimes send a free copy of my book to people who blog about me.  Sometimes it pays off big. Novelist, author, and teacher Brandilyn Collins blogged about my book here. I sent her a note and three copies of the book. She wrote […]

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You can’t predict your word of mouth fans

Rebecca LuElla Miller writes Christian sci-fi and fantasy novels, and she also wrote an amazing 8-part blog essay about my book, word of mouth marketing, and how it applies to fiction writers. Read it here: Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Part 7 Part 8 This is an important […]

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Seatbelt Suspense and the Big Honkin’ Chickens Club

Brandilyn Collins writes suspense novels. She has a community of friends that are too scared to read her books … but they are eager to spread the word of mouth. What did she do? She started a community of fans called the "Big Honkin’ Chickens Club" to provide support and encouragement to these great talkers. […]

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Join the Blog Council

The Blog Council is a community of senior executives in charge of social media at the largest corporations in the world.  If you are working on social media at a big company, you should get involved. We have weekly discussions, three live meetings, and lead important initiatives on transparency and measurement.  And you’ll really like […]

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