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Archive | August, 2008

Buzzworthiness is fundamental

Alex Lee, CEO of OXO talks about how to design buzzworthiness into products from the beginning. He shares how they consciously design "though-provoking aesthetics" into every product to start word of mouth conversations. Watch my interview with Alex from GEL 2008:

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Can I save your logo?

If I can’t save the logo off your web page, I’m not going to include it in a blog post.  Lesson:  If you want people to spread word of mouth about you — make it easy.

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Advertising is the Price of Being Boring

If people won’t talk about you for free, you have to pay the media to do it. I’m not saying advertising is bad. I’m saying that the duller you are, the more advertising support you need. There is a direct relationship.

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