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Archive | October, 2008

Why haven’t you started a word of mouth marketing program?

Word of mouth marketing is easy, fun, and effective.  You can do it with your existing staff, without spending money. We’ll teach you how at the Word of Mouth Marketing Crash Course.  It is the best way to get started. 5 guarantees from the Word of Mouth Marketing Crash Course 1. Practical, how-to course This […]

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I can’t handle four inboxes

I get a lot of messages on Facebook, LinkedIn, and Twitter–from people who have my regular email address.  I’m a big fan of these tools, and I use them every day. But I use email for messages. It works great, always has. I have my messages organized, I can answer them on my phone, and […]

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Jamie Oliver’s Word of Mouth Ministry

Chef Jamie Oliver wants to sell his new book called “Ministry of Food” — but he also wants to create a movement around the idea of healthy cooking. Study this web site to see the excellent, simple execution of a word of mouth campaign A Purpose: Help people become healthier and less obese by teaching […]

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Free Book Contest: Back of the Napkin by Dan Roam

You absolutely have to read Back of the Napkin by Dan Roam.  It’s one of the most fascinating books I’ve read.  You’ll learn how to share ideas, sell more, and rally people to your cause. We’ve got 10 copies to give away. To enter the contest – tell a friend about the book.  Use the […]

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7-Eleven: Giving people a reason to talk about you

There are three 7-Eleven stores within two blocks of my office. Every so often, they do something that gets everyone talking about them. This time it’s the "7-Election" campaign, where you cast a vote for Obama or McCain when you choose your coffee cup.  Not scientific, but a lot of fun. Kudos to 7-Eleven for […]

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Update: SWOMfest

Our charity auction for the SWOMfest ticket went to Lee Porter, and the proceeds were donated to the National MS Society.  Thanks, Lee.

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Newsletter #711: The “Let Your Customers Tell Your Story” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Nothing your marketing team writes is ever going to be as effective as what your customers write for […]

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Winners of the Seth Godin Book Contest

Congratulations to Eric Beato, Matt Horne, Jeff Kitchen, Brandon, Mark Waldman, Dusty Rhoades, Lynn O’Connell, Pat Lee, John Chase, and Alex. You won Seth’s new book Tribes. Stay tuned for our next book contest: Back of the Napkin by Dan Roam.

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Last Chance: BlogWell is Tuesday!

If you’re in the San Francisco area, come see the best corporate bloggers share what they do: Walmart The Home Depot Cisco Intel Wells Fargo UPS Kaiser Permanente Graco Other bloggers in the room will include representatives of Alcatel-Lucent, BART, Charles Schwab, FedEx, Google, HP, Humana, IBM, Intel, Intuit, Martha Stewart Living Omnimedia, Mayo Clinic, […]

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