After hearing Chip Conley speak about the amazing design, service, and "mojo" he tries to build into all his hotels, I was very excited to stay at the Hotel Montgomery in San Jose. It was nice enough. But I was really turned off by this "fitness center" (you can see the entire thing in this […]
Your word of mouth marketing doesn’t have to be about your product
November 7, 2008
A great word of mouth topic has to be interesting, fun, and easy to repeat. It doesn’t have to be about your product or product features. In fact, trying to turn your brand message into a word of mouth viral phenomenon will almost always fail–because real people don’t repeat brand messages. Find something simple that […]
Make people feel special
November 6, 2008
Jim Kukral makes a crazy offer when you sign up for the email newsletter on his blog, the Daily Flip: On your birthday, he’ll send you a video of him singing happy birthday to you. Simple, silly, fun, and effective. Subscribe rates up 300% and with 95% of the people who do sign up giving […]
Andy Sernovitz & Seth Godin Free Teleconference Nov 7, 1pm ET
November 6, 2008
Nov. 7, live and free: Join me with Seth and Rich Sloan as part of Seth’s audio book tour. Full details here. Hear Seth Godin, Rich Sloan and Andy Sernovitz Reveal Why It’s More Productive, Powerful and Profitable To Be a Leader! Today, you have an opportunity a chance to make a difference and […]
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