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Archive | January, 2009

Why?

“You must be logged in to leave a comment.”  What’s the point? Would you ask to see ID before someone asked you a question face-to-face? Crackpots will still log in and post under a fake name, but legitimate commenters won’t bother. Either way, you still need to moderate comments, so open the door and make […]

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Aha! #9: It’s easy to be ethical

We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas were shared by some very large companies, and I wanted to share them with you.  We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, […]

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Are You a Saint or the Anti-Christ?

That was the amazing subject line I got in an email from my friend and fellow author Greg Stielstra.  It got me reading.  The email also explains how to use quizzes as a word of mouth marketing tactic. It’s good advice, so I reproduced the entire email here: Andy, Take the Faith-Based Marketing Quiz I […]

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Road Warrior Gear

One lonely night in a hotel room far, far away … I decided to share my essential executive travel gear.  Visit my post on Dell’s Digital Nomads blog to find out what all this stuff is — click here.

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There is always something you can do

Feeling down, stressed, broke, or hopeless?  Do something. If you’re under-worked right now, you have the freedom to start something amazing that will help you today, and help you kick butt when good times return. In this Seth Godin classic, he gives advice to real estate brokers, but it applies to everyone.  One simple newsletter […]

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Aha! #8: Great Ideas from Tim Collins and Ed Terpening of Wells Fargo

We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas were shared by some very large companies, and I wanted to share them with you.  We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, […]

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Word of Mouth for Associations

Check out my interview with Lindy Dreyer as the cover story for the January issue of Associations Now. In Lindy's feature, Talking About the Word-of-Mouth Revolution, I share some thoughts on how associations can use word of mouth to grow their memberships and make their events more successful. Here's an excerpt: Lindy: Aren't associations already […]

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Aha! #7: Great Ideas from Hilary Weber of Kaiser Permanente

We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas were shared by some very large companies, and I wanted to share them with you.  We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, […]

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A Super Bowl ad is not what you need

Denny’s traffic is down 8.8% for the quarter.  So they're going to buy a SuperBowl ad. This isn't going to work. Everyone knows Denny’s.  They have 90% top-of-mind brand awareness.  There is nothing you can say in 30 seconds that will make a single person decide to jump up and run to a Denny’s. Here’s […]

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