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Archive | March, 2009

Would you trade your car for a pair of skis?

Bluehouse Ski Company is a passionate little company that knows how to keep their fans engaged. 1. Have a contest: Bluehouse has a never-ending contest for customers to create their own ski designs.  They keep it very simple: Go to the site, download the templates, upload your design.  Everyone else gets to vote.  Result: Lots […]

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Turn a traditional ad campaign into a social media campaign

Everyone is telling us to add social media stuff to our web sites (including me).  Video, share-this links, comments, and a dozen other things.  If you keep it simple, you can do it well. I really like this page that Starbucks is using to launch their new instant coffee. On a single page they have […]

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Check out my podcast with John Jantsch of Duct Tape Marketing

As part of Make a Referral Week, I joined John Jantsch for a podcast where we talked about a bunch of word of mouth topics, including: The difference between referrals and WOM How word of mouth happens How to create a word of mouth campaign Simple examples of small business word of mouth success Make […]

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Newsletter #723: The “Make the Kids Happy” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Making kids happy usually makes parents happy. Think of the kids and you'll bring in the parents. 1> […]

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Thank you for the thank you

My mom will be pleased to hear that I'm obsessed with thank-you notes, and I still send a ton of them every day. I blogged about it here. I mentioned that we get our notes from PrintingForLess.com.  PrintingForLess CEO Andrew Field sent me a thank you note (of course).  So, Andrew, thank you for the […]

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The dirtiest hotels

When you're stumped trying to come up with remarkable features to talk about in your marketing — go the opposite way.  Talk about something awful, opposite, or different. Example: Take a look at TripAdvisor's ad for the dirtiest hotels. It might just be the thing that gets the attention of the prospect who has tuned […]

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From the new edition of my book: Word of mouth case study — FreshBooks

Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we highlighted a new case study from the revised edition of my book each day last week. This case study focuses on FreshBooks and how they've now got great word of mouth as a result of trying lots of different little things. […]

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One little thing changes everything

You're in the grocery store and you see a scrumptious slice of cake. You want to eat it. But it's going to be a mess, and you don't have a fork, and you're eating on the run. Then you notice the little fork attached to the package. That fork probably costs the store 5 cents. […]

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Did you get a Valentine’s Day card?

I got 200 holiday cards from businesses in December. And I can't remember any of them. I got just one Valentine's Day card — a nice hand-made one — from Alexandra Gibson of Gibson Design Management.  She gets the blog post! Alexandra's firm helps interior designers manage their businesses. I'm speaking at her Interior Design […]

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