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Archive | April, 2009

Sign up for the Ragan Word of Mouth Mini Crash Course; May 6, Chicago

On May 6, I'm going to be giving a condensed version of the Word of Mouth Marketing Crash Course specifically for corporate communicators at the Ragan Corporate Communicators Conference here in Chicago. If you've been interested in the Crash Course but haven't been able to afford or find the time for the full course, this […]

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Newsletter #729: The “Lessons From In-N-Out Burger” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} In-N-Out Burger is a 232-chain family-owned restaurant that beats McDonald's and Burger King on per-store sales. Here's a […]

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Three secrets to making your message go viral

Great ideas from Dan Heath and Chip Heath their Fast Company column.  They talk about some the WOM classics that we featured in the 2006 WOMMA conference, including The National Outdoor Leadership School, the Fiskars campaign from Brains on Fire, and a nice lesson from Emanuel Rosen's great book "The Anatomy of Buzz". If you […]

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Why didn’t you call?

My gym knows that I’m going to cancel my membership — because I haven’t been there in 60 days (I bought a machine for home). Why haven’t they called?  It always costs more money to acquire a new customer than to keep an existing customer.  If they let me go, they are going to have […]

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Tell me your story

A genuine, authentic story is a powerful marketing message. Especially when it's the little guy competing against the big guy. Click on the image to read about Kim & Scott's Gourmet Pretzels.  I don't know much about them, I just happened to buy one of their (pretty awesome) pretzels. And then I read this package. […]

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BlogWell: How big brands use social media

1. It’s all about big business BlogWell is the only conference devoted to learning how big businesses successfully participate in social media. You’ll learn directly from the executives at the largest corporations in the world who are engaging in this right now. Learn More 2. 8 amazing case studies Hear case studies from the biggest […]

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Stop screwing with the numbers

We don't trust you when you do. From the amazing web comic XKCD.com.

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Newsletter #728: The “Become a Destination” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Make yourself the place to go for something other than buying stuff. Here's a couple opportunities to do […]

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Aha! #9: Disclosure isn’t complicated

We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world […]

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