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Archive | July, 2009

Kaiser Permanente’s video case study: Using internal social media tools to improve collaboration

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you’ll hear McDonald’s, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You’ll learn how to get started, get past roadblocks, and make […]

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Kimpton: 1001 reasons to talk

Kimpton Hotels is all about awesome service and they are great at word of mouth-worthy promotions. When you check in, there are 50 reasons to talk to a friend about them: Borrow a pet goldfish to keep you company Kid-friendly rooms Tall-people-friendly rooms Complimentary cookies and happy hours Wacky robes and funky socks to borrow […]

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Newsletter #742: The “Save Their Time” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} If you can save your customers’ time, and their hectic schedule, you can be a hero — the type of hero […]

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Word of Mouth Marketing is a $1.56 Billion Business

WOMMA has released important new data from the PQ Media Word-of-Mouth Marketing Forecast: Spending on U.S. word-of-mouth (WoM) marketing increased 14.2% to $1.54 billion in 2008, as brands recognized the need to get involved in consumer and business conversations and allocate resources to WoM. Spending increased at a compound annual growth rate (CAGR) of 37.6% […]

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It’s not going to work until you make it simple

I had two experiences recently where well-meaning environmentalists tried to get people to recycle — and it backfired. Each case involved three garbage cans and detailed, complicated signs explaining what went where. It was too hard, people got flustered — and everything went in the trash.  Simplicity rules: It's better to get a few simple […]

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SAP’s video case study: How to build vibrant, engaging communities

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you’ll hear McDonald’s, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You’ll learn how to get started, get past roadblocks, and make […]

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How magazines could make subscribers happy

Buzzkill = you finally decide to subscribe to a new magazine, then you get this message: Your Forbes Magazine subscription is on its way! Your first issue of Forbes Magazine will arrive at the address below in 4 to 6 weeks. I can sign up online in 30 seconds, and it takes a month to […]

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Put your word of mouth on the street

Show it off when people say good things about you.  Great word of mouth is often hidden. It's a Zagat rating, it's in those nice emails people send you, it's buried on your web site, it's a hidden review on Yelp.  The challenge is getting the word of mouth out in front of your next […]

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Give them a reason to forward your email

Will I forward this email ad from Ikea? Probably not. If you want your email forwarded to a lot of people, you need to add something more than a sales offer. Give them a reason to forward: Something wacky, something funny, or an amazing coupon that readers can't help but share with their friends. Will […]

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