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Archive | September, 2009

Smelly markers

It only takes one thing to build a brand — just one great reason to talk. I bet you have fond memories of Mr. Sketch Scented Markers from childhood. How many other kinds of markers can you name? Mr. Sketch = Fun Sharpie = Permanent Expo = Dry Erase Big, simple ideas permanently position these […]

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General Mills’ video case study: How social media feedback can improve your products

Come to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program. You’ll learn how to get […]

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Sometimes innovation is not necessary

I stood with a crowd of people in an office building lobby, looking for the “Up” button for the elevator. Then we saw this panel. You are supposed to key in your floor.  Then, when you get in the elevator, it takes you right to your floor. Unless you get in the wrong elevator.  Because […]

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How to get Twitter followers

Say interesting things. Nothing else matters. Example: One twitter account. 41 total tweets. 358,172 followers. Read it here — (it’s full of profanity) P.S. Ignore the shysters, spammers, and con artists trying to sell you a get-followers-quick system.

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Dealing with angry customers

Great advice from Service Untitled about how to calm down angry customers: Lower your voice. This will force the customer to lower his or her voice to hear you. Provide a plan of action. Let the customer know what you can do and make it clear if you are doing anything special or going out […]

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How to know if your social media agency is jerking you around

I read these words in BrandWeek from a respected creative director at a respected traditional agency: … accept that Facebook is dead.  OK, maybe not exactly dead, but as a social marketing tool, the early adopters are already moving on. That’s the kind of talk you get from agencies more interested in selling you an […]

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BlogWell: How big brands use social media

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MarketingProfs: Digital Marketing Mixer

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Word of Mouth Supergenius

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