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Archive | September, 2009

If you were afraid of bad press would you shut down your PR department?

Of course not. You’d double it. So many companies are afraid of social media and word of mouth marketing. They’re worried that something bad might happen. If you want to reduce risk of bad word of mouth, you need to do more word of mouth marketing to increase your credibility. If you want to increase […]

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Newsletter #749: The “Start a Club” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.} Clubs can be fantastic ways to reward and regularly communicate with the folks that love your stuff. Here […]

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Your employees are your best evangelists

When looking for a group of talkers to share your new stuff, don’t overlook the people already on your payroll. I was at a client meeting in Dallas earlier this summer, hosted at a Starbucks (some of them have meeting spaces you can reserve), and we got to talking about VIA — Starbucks’ new instant […]

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It’s about what it does, not what it costs

You can’t win when you compete on price. Someone else can always make it cheaper. Even if you can keep up, you’ll make less and less on every sale. You win when you compete on features. People buy because you give them something that helps them — helps them do a job, feel good, have […]

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One simple gesture will get people talking about you

John Elert sent me this story: I was calling a rural hospital in the Carolinas. The first voice I heard when calling the hospital general number was a voice saying something along the lines of, “Hi I’m xxx xxx, CEO of xyz Medical Center. I want to thank you for considering our facility for your […]

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Get out of the closet to get word of mouth

Many products have a word of mouth challenge because you keep them under the sink, in a drawer, or otherwise hidden. No one thinks to ask you about them, and you never remember to talk about them. Be more subtle The Wall Street Journal reports: “Makers of dishwasher detergent and fabric freshener are dressing up […]

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Keep a lot of leads happy for a really long time

I got a call from the new manager of a store where I bought gym equipment a few months ago. “Hi, this is Shawn, the new manager at 2nd Wind. Just wanted to see how your workouts are going and how I can help.  We do a free personal training class every Wednesday at 7:00 […]

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How to measure social media

Olivier Blanchard delivers one of the best presentations I’ve ever seen on how to measure social media.  (That’s a big statement, considering that I planned the first 3 conferences and edited the first 2 books on the topic.) Watch the video: The slides are awesome too: Olivier Blanchard Basics Of Social Media Roi View more […]

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The Damn Blog Redesign

I’ve got a great new look for this blog, thanks to GasPedal web guru Tim Toomey (with lots of support from the entire GasPedal team.) We also matched the style and platform to match our other two blogs (which are awesome): The Business Blogging Blog: Corporate Social Media Success Stories The Word of Mouth Marketing […]

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