See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Archive | October, 2009

How to create word of mouth on zero budget — live with Randy Lopez

Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn […]

Comments Off on How to create word of mouth on zero budget — live with Randy Lopez - Read & Join the Conversation

A customer for life

A baby was born at 2,000 feet on an AirAsia flight. The airline gave mom and boy free flights for life (story). Extraordinary gestures like this create worldwide buzz. Every company could do it. It would be cheaper than a single TV ad. Coke truck drivers should have a cooler of cold Cokes to hand […]

(4) Comments - Read & Join the Conversation

Duct Tape Marketing — live with John Jantsch

Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn […]

(1) Comments - Read & Join the Conversation

Cute Pets in Funny Costumes — The King of Viral Content

How do you get your fans involved?  Just ask. How do you get them to talk about you?  Have fun. PETCO’s “Put your pet in a costume and send us a photo” contest is as simple as it gets, inexpensive, and total genius.  It’s easy to enter, easy to share, and has massive viral potential. […]

Comments Off on Cute Pets in Funny Costumes — The King of Viral Content - Read & Join the Conversation

AccuQuote’s video case study: “Social Media for the Analytic Marketer”

Come to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program. You’ll learn how to get […]

Comments Off on AccuQuote’s video case study: “Social Media for the Analytic Marketer” - Read & Join the Conversation

Newsletter #754: The “Make Life Easier” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.} Making a purchase decision — sometimes even for small items — can be stressful enough. Here are three […]

Comments Off on Newsletter #754: The “Make Life Easier” Issue - Read & Join the Conversation

How Intuit is connecting customers to create word of mouth — live with Kira Wampler

Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn […]

Comments Off on How Intuit is connecting customers to create word of mouth — live with Kira Wampler - Read & Join the Conversation

The one thing your suggestion box is missing

When you ask for customer input … do you listen?  When you ask for feedback, do you promise to respond? Take a look at this suggestion form from Whole Foods, there’s a big box labeled “Response.” I hope they do respond, and I hope they respond publicly — on the same bulletin board where the […]

(1) Comments - Read & Join the Conversation

Mayo Clinic’s video case study: “Social Media in Healthcare: The Mayo Clinic Experience and Perspective”

Come to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program. You’ll learn how to get […]

Comments Off on Mayo Clinic’s video case study: “Social Media in Healthcare: The Mayo Clinic Experience and Perspective” - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again