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Archive | November, 2009

How Texas Instruments’ E2E Community is driving productivity — live with Telligent’s Rob Howard

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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You could have made $60, but you were too greedy

We were at a local tourist attraction. Our kids went on a ride. The place took our picture and tried to sell it to us for $10. Stupid and greedy. If you gave us the photo, my wife and I would have emailed it to our friends and put it on our Facebook page (with […]

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A lifetime of love and support doesn’t have to end

Are you forgetting a great group of ambassadors: your alumni? We spend a ton of effort trying to woo bloggers and evangelists, and we forget about those alumni and retirees who connected their lives to the company for years. Many will be thrilled to stay involved and connected. The New York Times writes about HP’s […]

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It’s the extras that make it special

My kids will only use markers in this case from Crayola. It’s their special “marker house”. No way a competitor gets to break that rule. Crayola didn’t change the product, they just added value to the packing. Or (if you want to think deep thoughts) is the packaging the product? What are the minor changes […]

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30 interviews with some real word of mouth marketing supergeniuses

If you’ve been following us for the past few weeks, you know we’ve collected a bunch of interviews with our fantastic speakers as previews for our Word of Mouth Supergenius event on December 16. In case you missed a few, here’s the full list. Lots of great ideas on earning the respect and recommendation of […]

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Ask for help from your fans. Be specific.

Your customers love you. They want you to win. They want you to thrive so they can keep buying your stuff. But have you asked them for help? Given them an action step? This is a secret of political organizing: Don’t ask for generic support. Ask for a single action. Just one. (Then another. Then […]

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How to measure your word of mouth — live with Olivier Blanchard

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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Newsletter #758: The “Make Great Friends” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can’t have too many good friends. Whether in your industry or in your neighborhood, here are a […]

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Is there a simpler solution?

Look at this parking lot payment system. You stick your money in the slot. They probably get a few cheaters. But they save a fortune on the cost of a full-time employee or maintaining 100 parking meters. And it’s a ton less work. I’m sure a deal with an independent tow truck company handles enforcement […]

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