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Archive | November, 2009

How to get word of mouth for a conference with a t-shirt

Learn how to get people talking about you with just a t-shirt. Watch this: It works! Read these great posts from our speakers. Notice how they are writing about the conference in detail instead of just a quick tweet. Jason Falls Learn Word-Of-Mouth With The Supergeniuses: When I got home Thursday, I had a package […]

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How to create and promote your blog — live with Jason Falls

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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Advertising that makes you stop and play

Advertising’s job is to stop us. Bad advertising stops us from enjoying our show. It interrupts us. Good advertising makes us stop and smile and play and laugh. Here’s a live ad for Travelers Insurance from the Minneapolis airport: Advertising is only worth doing if it is truly awesome.

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How Dreamfield’s Pasta built a permission-based following — live with ExactTarget’s Jeff Rohrs

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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Did you miss a chance to make it better?

We were at lunch in a nice restaurant when one of my friends asked for “raw sugar.”  They didn’t have it, which was no big deal. But it was a missed opportunity. How would the waiter remember to mention this request to management? How would the manager know if dozens of people were asking for […]

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How to be awesome on Twitter and Facebook — live with CME Group’s Allan Schoenberg

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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How Coca-Cola empowers fans all over the world — live with Adam Brown

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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Microtesting: Sell it before you build it

Before you build a product, test it by offering it for sale on your website. If no one responds, you’ve just saved tons of time and money. If the responses include suggestions, you’ve just improved the product before you even started. If people give you money — bingo! This sort of testing is faster, cheaper, […]

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How Starbucks used fan feedback to help launch VIA — live with Matthew Guiste

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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