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Archive | December, 2009

Newsletter #763: The “Word of Mouth Comic Book” Special Issue

A special gift from all of us here at GasPedal: Download the amazing Word of Mouth Crash Course Sketchnotes and get an entire 8-hour course in word of mouth marketing condensed into a 25-page comic book. Artist Mike Rohde — perhaps best known for his SXSW Sketchnotes — attended our Crash Course and sketched it […]

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Is one brand enough?

Marriott is great at branding.  They have a dozen brands, each designed to attracts a very specific set of guests: Courtyard by Marriott: Business travelers Fairfield Inn: Economy lodging Residence Inn: Extended stay for families SpringHill Suites: Business traveler suites What’s most fascinating is that they often have 3-4 brands on the same lot, with […]

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Dirty pictures of Brett Favre, Dale Earnhardt Jr. and Jason Aldean

What’s with the little targets over their man bits?  Screenshots from Wrangler.com. Lesson: Test your web sites. Test them in front of teenage boys. Your team has been staring at the site for weeks.  Get a fresh perspective to catch what you’re missing.

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A recap of the amazing ideas shared at Word of Mouth Supergenius

I’m thrilled to say last week’s Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference was a fantastic event and we owe a big thanks our brilliant speakers, attendees, sponsors, and partners who helped make it all possible. Our big mission of the day was to get beyond generic […]

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Show a little trust

When you exchange a defective product at Amazon, they send you the replacement before you’ve even sent back the old one. Usually it ships the same day and the send it express. They trust you. You’ll be more likely to buy again, knowing they won’t give you a hassle. Most merchants make you wait until […]

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Zappos vs Lands’ End: Who are you talking about now?

It was only 3 years ago that we were talking about the Lands’ End famous no-questions-asked return policies. They were the one brand that symbolized amazing customer service. Lands’ End would take anything back. You could wear a bikini to a paintball convention and return it because it was stained and didn’t provide good protection.  […]

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Newsletter #762: The “Ask for Action” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The secret to getting fans to take action is to ask for something specific rather than generic support. […]

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Follow the sale with a little extra

After ordering from eBags, they send me a little note: Is this order a gift that is being shipped directly to the recipient? If so, send a fast & FREE eCard Gift Announcement via email. Click here to learn how. I get to this fantastic, simple page (click for a close-up): With one low-tech ecard, […]

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