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Archive | January, 2010

Succeed beats fail!

I hate, hate, hate the “FAIL!” theme that runs through blogs. The world does not need more snarky asses telling us who has done badly. Celebrate success. Enjoy these gems from Succeed Blog: “A collection of the world’s most epic, awesome, mind blowing Succeeds.” http://succeedblog.org/ So many more here…

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UPS’ video case study: “Protecting your brand through social media”

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]

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There’s always a way to make it better

Even a simple business card can be a great new innovation. Check out the Poofka – a business card that turns into an iPhone stand. Give it to folks and they will pay attention — and maybe keep it for months. It only takes one idea to build a great business. Keep looking for yours […]

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How to measure word of mouth

Forrester’s “Three Steps to Measuring Social Media Marketing” suggests six categories of social media metrics: 1. User reach describes how far and wide your messages spread. 2. User impact describes how your efforts change consumers’ actions or opinions. 3. Volume of participation describes how many customers interact with your social initiatives. 4. Quality of participation […]

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DON’T LIE, DON’T LIE, DON’T LIE

Dear Executives: Don’t lie. No one should have to tell you this. What is wrong with you? Thanks, Andy P.S. Here is today’s column from David Pogue of the NY Times. It is so important that I’m reposting the whole thing. Bogus Tech Measurements By DAVID POGUE Most people get cranky about politics, or the […]

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Newsletter #766: The “Lessons from JetBlue” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In one of the most troubled industries digging its way out of a global recession, JetBlue remains one […]

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We’re opening up an Austin office

I’m excited to announce that my companies, GasPedal and the Social Media Business Council, will be opening up an Austin office and I’ll be moving down there this summer. Our Chicago office remains home base. All of our awesome people are still here. Kurt Vanderah is stepping into the role of General Manager for the […]

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How to apologize the right way and keep the business

An email had just gone to corporate. Someone was unhappy. He was still in the hotel. We had 36 hours to fix the problem before he left unhappy and told everyone. The on-the-scene crash team descended on the situation. The situation: A guest’s package was lost and two separate departments failed to follow up on […]

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Coca-Cola’s video case study: “The Creation of Expedition 206”

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]

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