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Archive | March, 2010

There are 50 ways to leave your lover …

How hard is it for a customer to leave? Do you make them go through a big argument? Do you refuse to let them cancel online? Do you give them a hard-sell sales pitch? Do you charge an abusive cancellation fee? The exit experience is fundamental to how your brand is perceived. If you make […]

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Why did they unsubscribe from your email newsletter?

The answer to that question is the difference between a tiny list that shrivels away and a home run. Did you ever think to just ask? Put a simple survey on your unsubscribe page. It’s some of the most important (and free) research you’ll ever get. Here’s an example from the amazing SmartBrief on Social […]

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The coolest direct mail package you’ve ever seen

Sometimes you see marketing so awesome you just have to share it. Like this amazing mailing from sound designers GGRP — a working record player made from cardboard. (Great find via The Dieline blog. More here and here.)

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Newsletter #775: The “First Impressions” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You work so hard to get your customers in the door for the first time. A great first […]

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TurboTax’s video case study: TurboTax and Social Media, presented by Christine Morrison

Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Dell, Duke Energy, Procter & Gamble, Hilton Worldwide, AT&T, Tyson Foods, Graco, and General Mills share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — […]

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How a 5 cent piece of plastic can kill your business

Exercise equipment should have a magazine holder. Like this. I’ve started to see very fancy machines from TechnoGym that don’t. They are very nice machines. Top of the line. Lots of hotels are buying them. But I don’t care about all the other features if my reading material keeps falling on the floor (and resting […]

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Turn the miserable into the awesome

Sick kid. Waiting at the pharmacy. Could be a disaster. Give kid a coloring book. Kid has fun. Now kid insists that this is the only pharmacy she’ll go to. Parents switch pharmacy. Lesson 1: It’s easy and cheap to thrill customers. Do it. Lesson 2: The person who influences a purchase often isn’t the […]

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You only need one great feature

Our brains can’t handle a hundred facts. We need one big reason why something is good. Look at the photo. What do they feature? “Awesome Private Yard.” I’m sure there are other nice features of the house. But you only need one feature for this sentence: “Honey, let’s check this place out. I hear it […]

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Newsletter #774: The “Just Ask” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you need help or a little advice, it never hurts to just ask. A few opportunities to […]

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