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Archive | April, 2010

A scam to beware of

Personnel Concepts sends fake legal warnings to sell you posters.  Sleazy fraud.

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American Advertising Federation Conference

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Procter & Gamble’s video case study: Social Media for Beauty Brands, presented by Anitra Marsh

Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, Nokia, PEMCO, ExOfficio, Boeing, and Intel share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations […]

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Newsletter #780: The “Go to Them” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes you can make life easier on your customers by going where they are instead of asking them to […]

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Poem About Advertising

Someone sends an envelope With a book of poems About marginalia And other stuff on the side Promoting Google Sidewiki But really showing us that Great marketing is simple And feeds the imagination Marginalia – Billy Collins Sometimes the notes are ferocious, skirmishes against the author raging along the borders of every page in tiny […]

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Tyson Foods’ video case study: Social Media Engagement for Cause Branding and Community Building, presented by Ed Nicholson

Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, Nokia, PEMCO, ExOfficio, Boeing, and Intel share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations […]

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Joe Girardi, world famous copy machine repairman and New York Yankees manager, says “BLI. MFP. WTF?”

There should be a museum for advertising this bad. (click for a close-up)

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Make your customers look fantastic

See’s Candies has this amazing online thank-you card maker built into their web site. You can customize the card, add your own photos, and make it look truly personal. It’s $4, but that’s what Amazon charges for generic wrapping paper. My readers know that lame thank-you notes with a mail-order gift are a big pet […]

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6.9%. Would you infuriate your customers for that?

6.9% of revenue is what the airlines got for extras like bag-checking charges. Do the math: How many customers switched to a no-gouging airline? How many people skipped a flight and drove instead? How many paid this time, but will never fly with you again? How many hate your guts?

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