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Archive | June, 2010

California Tortilla’s Stacey Kane on how to harness customer engagement — live Word of Mouth Supergenius preview

We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about […]

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Send an anniversary card to a customer

Members of the American Chemical Society get this great card on their 10th anniversary. With a cool chemistry joke, of course (10 = Neon). When your customers send you check after check, you need to take a moment and thank them. They may not have noticed that it was 10 years, but they will notice […]

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Brian Solis on “Engage” — live Word of Mouth Supergenius preview

We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about […]

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Dear Home Depot

You’re doing something different, and it’s making a difference. It used to be impossible to get help in your stores. (Sometimes I’d start turning on power tools just to get noticed.) But now … I’m surrounded by happy, helpful people. It’s fantastic. And I’m not the only one who’s noticing. More from Investors Business Daily […]

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Gevalia’s Dana Vogel on how to use social media to connect with loyal fans — live Word of Mouth Supergenius preview

We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about […]

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Happiness is the billion-dollar secret

Why would you buy from Zappos.com? They sell full price, expensive shoes that you can get anywhere else. Because … They make us fall in love with amazing, caring service. They’ll talk to us in the middle of the night about our weird feet and bunions. They humor our fetish and let us order shoes […]

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“Turn Customers into Fans and Employees into Evangelists”

I love that sentence. I read it in the fantastic book It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose by GSD&M’s Roy Spence. You know that I like to talk about advertising as the loser cousin of word of mouth. But Roy is the rare […]

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12 great brands teach you how to get word of mouth

Come to Word of Mouth Supergenius to hear fantastic real-world word of mouth success stories from great companies. I promise that these are some of the best case studies you’ll ever see. It’s July 20 in New York (full info here). Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer […]

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MarketingSavant’s Dana VanDen Heuvel on how to earn a loyal blog following – live Word of Mouth Supergenius preview

We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about […]

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