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Archive | July, 2010

Starbucks’ video case study: Powering Product Launches, presented by Alexandra Wheeler

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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How to start a movement in less than three minutes

Watch this amazing TED Talk from Derek Sivers. It’s not about social media, it’s not about your marketing strategy. It’s about inspiring people to follow. Best line: “The first follower turns a lone nut into a leader.”

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ExOfficio’s video case study: Content is King, presented by Kenny Rowe

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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Newsletter #794: The “Be a Hero” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You don’t have to wear spandex and a cape to be a hero (though I do). You can do it […]

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How do you treat junior people?

As a young entrepreneur, I was in a VC’s office asking for money. He took a call from one of his portfolio companies and chewed out the CEO. In front of me. I should have walked out of the room. I didn’t have the experience at the time to appreciate that he was an ass […]

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Intel’s video case study: Social Media Pioneering to Practice

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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Simple promotions are the best promotions

On hot summer weekends, running-gear store Fleet Feet Sports goes to the main running trails in Chicago and hands out water. This is great simple marketing.  What could you do?

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Our amazing cheap-ass video-conference setup

We’re incredibly productive across 3 offices with this really cheap videoconference setup.  Amazing what you can do: 1 Dell Studio Hybrid PC from the Dell Outlet ($379) 1 Logitech C910 full HD video camera ($99) 2 Samsung 40" HDTVs ($650 each) Skype 5.0 Beta – with free 5-way video conferencing (free)  GoToMeeting – for screen […]

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Zombies on my doorstep: End the phone book spam

I came home to find the walking dead waiting on my doorstep: phone books. Nobody asked for them. They just print them up and hand them out. 615 million phone books are printed every year. This is a filthy waste of resources: printing, delivery, landfill. Let’s end this already. At the very least, phone books […]

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