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Archive | September, 2010

Newsletter #802: The “Lessons from Going Green” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] With so much energy and smart ideas behind the green movement, there are a ton of ideas we can all […]

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How to become an email marketing genius: The Simmer

Great email is about the simmer sale. Not the hot sale — the simmer. Like a great stew that simmers forever until it’s perfect. It’s the best thing ever invented to keep a huge number of leads happy for a very long time, at very low cost, until they are ready to buy. I look […]

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You’ll be a happier person if you remove unnecessary complexity

A paper towel holder doesn’t need to be fancy. A stick will work: A device with springs and gears and 15 parts will break: A fancy stick, that looks nice in your kitchen, is the simplest solution that meets the functional goal (including the “looking nice” function). Lesson: Simplify your life by seeking the minimum […]

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What is a powerful brand?

My grandfather (who doesn’t have a car or car insurance) just called a small lizard a Geico! You’ve got a powerful brand when your company name can replace the name of an entire species.

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Do you have a business … or a feature?

If you build your business around someone else’s missing feature, you stand a huge risk of being eliminated. Many Twitter measurement companies saw the end of the line when they saw this headline: “Twitter to Launch Free Real-time Analytics This Year”. It shouldn’t have been a surprise. Measurement and reporting should be a standard feature […]

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Win a copy of my book

We use SocialTwist’s tell-a-friend application on many of our sites. It’s a very nice tool that constantly brings in new visitors. (They gave us a free sample, and we still use it because it works.) They are giving away a free copy of my book in a new promotion.

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Apologize before customers even know there’s a problem

Chase sent me an email apologizing for a website outage that I never noticed. Great move: I’ll trust them more. I’ll be more patient and forgiving next time it happens.

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Whirlpool’s video case study: Engaging Consumers in a House of Brands, presented by Brian Snyder and Scott Spiegel

Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, Johnson & Johnson, American Express, Scholastic, SunGard, Pfizer, The Hershey Company, and BlackRock share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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Newsletter #801: The “Great Ideas Are Everywhere” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great ideas and amazing work don’t just come from the marketing team. They come from other employees, from other companies, […]

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