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Archive | October, 2010

Let them try it. They’ll like it. Then they’ll pay. #2

From Good According to a new study, the French government practice of giving young people free newspapers once a week for a year is having a positive impact on the dying medium. Eighteen- to 24-year-old people increasingly like and trust newspapers. More than half of the readers are now buying additional newspapers and 62% are […]

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Let them try it. They’ll like it. Then they’ll pay.

It’s easier to show than to sell. Let your prospects really use your product — it’s faster, cheaper, and more effective than trying to talk them into buying it. I’m trying out new online task managers. Read a ton, tried some features. But you have to pay to use most of the good ones. But […]

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There’s no AND in BRAND #2

This shirt on a Jimmy John’s delivery guy says it all. They make sandwiches. Really good sandwiches. Specifically, really good cold sandwiches. You know what they do. That’s what a brand is all about. A brand is one idea that creates a clear vision of what you do in the customer’s mind. Just one. There is […]

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Newsletter #806: The “How to Create an Ad Worth Spreading” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Advertising and word of mouth aren’t rivals. When an ad is worth sharing, you get an amazing viral phenomenon that […]

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Turn your waste into your next product

People are paying extra for the leftover cheese at Whole Foods. The “Goat Cheese Crumbles” cost more than the regular goat cheese. And it’s just the leftover bits. What are you throwing away that could become your next new product?

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Kraft Foods’ video case study: How Oreo Learned to Fish Where the Fish Are, presented by Beth Reilly

Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, Johnson & Johnson, American Express, Scholastic, SunGard, Pfizer, The Hershey Company, and BlackRock share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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How to get great word of mouth when the customer leaves

We finished our meal at 24 Diner. Right before we paid, the waiter said, “Do you want another coffee in a to-go cup — no charge?” Good marketing! Happy customer Bigger tip Word of mouth — when I go back to the office and tell this story Good online review What 50-cent thing can you […]

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Let’s have a crayfish party!

IKEA may be the one company that best demonstrates the word of mouth philosophy. Every time you visit they give you a new reason to talk about them. The latest? A crayfish party, a $9.99 all-you-can-eat crayfish buffet. Sit-down meal, tickets required, decorations, and a live band. Hundreds of people showed up in the store […]

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“Don’t focus on the one guy who hates you. You don’t go to the park and set your picnic down next to the only pile of dog shit.”

Quote via ShitMyDadSays.com – 9:41 AM Jun 28th We spend so much of our time responding to the haters, the critics, and the complainers. These are people who will never be good customers, will never help you, and will burn out your spirit. Every minute you waste on a negative troll is stolen from your […]

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