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Archive | January, 2011

Make it insanely easy to work with you

When I’m selling my book, I can list it for sale on Amazon in less than 15 seconds. I can fulfill an order (pack, postage, ship) in less than 60 seconds. All because Amazon has the easiest, fastest, simplest selling support system ever. And I’m happy to pay them a sizeable commission because they make […]

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LBJ Buys Pants

There is no purpose to this post, other than to share a historically signification recording: Actually, it’s a great demonstration of how to create remarkable viral content to promote your blog. From producer Jesse Thorn: In 1964, Lyndon Johnson needed pants, so he called the Haggar clothing company and asked for some. The call was recorded […]

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A simple way to pay for green buildings

This is one of the smartest ideas I’ve seen: PACE is a bipartisan local government initiative that allows property owners to finance energy efficiency and renewable energy projects for their homes and commercial buildings. Interested property owners opt‐in to receive financing for improvements that is repaid through an assessment on their property taxes for up […]

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Newsletter #817: The “Look at it Differently” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes a great idea, product, or marketing concept is right in front your eyes, but you’re just not seeing it. […]

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SLOBPROOF — the one and only

There are a zillion furniture makers offering stain-proof features. They all look and sound the same. But you’ll tell your friends about furniture that is Slobproof! Being good isn’t good enough anymore. Anyone can do that. If you want your brand to stand out, you need to commit to a brand that is memorable, remarkable, […]

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Are you paying attention? How things change suddenly and radically.

One simple idea can gut the revenue of an industry. Example: Skype has a new offer that could suck hundreds of millions of dollars out of the international call business. They reroute international calls so they work just like local calls (and cost as little). But the interesting part: There’s nothing new about that technology. […]

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It only takes one idea to become remarkable + BACON

Craig Flynn reports on how easy it is to be remarkable: Situation Report: Vines Grille & Wine Bar – quality steaks, fish, & live jazz. Great place. And no nuts. Check out the bar. No “snack food,” just a basket of bacon for their patrons. Read Craig’s full post here.

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Are your fans serenading you? Are they dancing in your parking lot?

Here’s a new goal to set: Become so much a part of your customers’ lives that they start singing about you. Here’s a tiny sample of Applebee’s fan love — in song:

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How to get your whole team working together to provide great service

A simple idea from the Omelettry in Austin: The entire staff waits on every table — and every table gets great service. What is your version of this sign?

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