See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Archive | February, 2011

How do you get your long-time customers to start talking about you?

When someone has been happily doing business with you, they probably aren’t telling their friends. When we’re used to getting great service, we don’t suddenly jump up and start telling everyone, “Hey, it’s still good!” After a long relationship with a product, we don’t suddenly post to Facebook, “Still not broken!” So how do you […]

Comments Off on How do you get your long-time customers to start talking about you? - Read & Join the Conversation

Social Media Etiquette

Great advice in this video by FG Squared:

(2) Comments - Read & Join the Conversation

A $335 shirt

J. Crew is selling a $335 shirt. Silly? Of course. But it’s fantastic word of mouth marketing. Even if they never sell one, it’s something to talk about. People will be forwarding links, telling their friends, posting it to Facebook, and writing posts like this one. Have you given your shoppers something worth talking about?

Comments Off on A $335 shirt - Read & Join the Conversation

It’s the frosting, not the cake

Your main product may have nothing unique to keep customers loyal. It may be good, but not special. Solution: Look for something you can add around the product that gives people a reason to love you. A different package, better service, or an add-on that changes the experience. Walgreens can’t do anything to change the […]

Comments Off on It’s the frosting, not the cake - Read & Join the Conversation

Newsletter #821: The “Ideas from Hotels” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The hotel industry can be tough. It’s recession prone, competitive, and there can be high operating costs. But it’s also […]

Comments Off on Newsletter #821: The “Ideas from Hotels” Issue - Read & Join the Conversation

Do not call

I get a sales call (8 PM, at home) from a company that I already do business with. I tell them to put me on the do-not-call list. They tell me that I may get more sales calls for up to 30 days. I mention that it’s against the do-not-call rules. They say “It’s OK, […]

(3) Comments - Read & Join the Conversation

Before you pay for a big, expensive, gimmick campaign to impress a blogger …

Try something simple. Like inviting them over for tea and conversation. Don Levy at Sony Pictures wanted Oscar bloggers to write about the visual effect of the movie. Academy voters don’t necessarily have access to the same level of knowledge and understanding about the work that members of the visual effects branch, who do the […]

(1) Comments - Read & Join the Conversation

Never waste a napkin

(Or any other communications opportunity.) How many millions of napkins are used every day in restaurants? How many of them are blank? If you can get a customer to pick up a piece of paper, you might as well make it a marketing piece. How many easy opportunities to tell your story are you missing?

(2) Comments - Read & Join the Conversation

Probably not what they meant to say …

Comments Off on Probably not what they meant to say … - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again