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Archive | March, 2011

Toyota’s video case study: How to use social media to build brand advocacy, presented by Kimberley Gardiner

Come to our BlogWell: How Big Brands Use Social Media conference in Washington, D.C. to hear ConAgra Foods, UnitedHealth Group, the IRS, USA TODAY, the National Association of REALTORS, the U.S. Navy, and Discovery Communications share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make […]

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Newsletter #826: The “Invite Them In” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every time you get a customer in the door, it means you’ve earned the chance to give them a memorable […]

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Meet me (and my product) at the trade show

Moo.com makes amazing cool business cards. Creative types love them. It’s in Moo’s interest to get creative types to be handing them out at a massive creative shindig like the SXSW conference. People will see them and want their own. So Moo made a smart offer: Free shipping and pick up your order at SXSW. It’s […]

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Good old-fashioned partnering

Simple, easy to do, good for the business, good for the cause. Scouts get a fundraiser, pizza place sells pizza. Scouts tell all their friends about the pizza place — great for local word of mouth. Are you overthinking your local marketing?

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Starting conversations by doing something different

One day JetBlue announced that they were auctioning off hundreds of seats on eBay, including some to mystery destinations. I found out when I got calls from reporters asking what the word of mouth angle was. Here it is: Be Interesting or Be Invisible. Do something — anything — to get people talking. A stunt, […]

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I think this is funny, but none of my co-workers do. Which never stopped me before …

His site, A Bajillion Hits

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How do I get a job in social media?

It’s like getting a job in music. You have to learn to play. (You’re never getting a social media job if you can’t use the tools, the same way you’re not getting into a band if you can’t play music.) Start doing social media. Blog, tweet, and build social media relationships. But what if you […]

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Research In Motion’s video case study: How we use social media for customer support, presented by Michelle Kostya

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in New York or Washington, D.C. to hear brands like Scholastic, GE, Walmart, Delta, USA Today, ConAgra Foods, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]

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This is how to write a job ad! or: You get what you ask for, so make your job ads as good as the people you want to work with

An ad for an opening at the Sarasota Herald-Tribune: We want to add some talent to the Sarasota Herald-Tribune investigative team. Every serious candidate should have a proven track record of conceiving, reporting and writing stellar investigative pieces that provoke change. However, our ideal candidate has also cursed out an editor, had spokespeople hang up […]

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