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Archive | May, 2011

Cisco’s case study: How we’re building our online presence with social media, presented by Amy Paquette

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco or Seattle to hear brands like Adobe, Symantec, SAP, Mattel, Microsoft, MillerCoors, Boeing, and Intel share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal […]

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Make it big. Do it right. Give it class.

I love this album name. It should be our company motto. It’s also a great album by the amazing band Awesome. Listen/buy it here.  

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Giving free travel to a frequent flyer is like giving a pie as the prize in an eating contest

Give your loyal customers something better: Let them show their pride. Help them brag about their status. Great example: This stainless steel luggage tag from United. It lets the macho world traveler show that they’re not just part of the herd. And they display United’s logo everywhere they go. How can you help your best […]

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"Everything great started small and good and tried to get better. It didn't start big and mediocre and try to get good."

Clay Shirky at the BazaarVoice Social Commerce Summit, 4/5/11.

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Scholastic’s case study: How we launched our corporate blog, presented by Ivy Li and Tyler Reed

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco or Seattle to hear brands like Adobe, Symantec, SAP, Mattel, Microsoft, MillerCoors, Boeing, and Intel share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal […]

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Why I don’t tweet much anymore

Except for the auto-tweet that goes out with my daily blog posts, I rarely use Twitter (and don’t do much on Facebook either). I’m a fan and a believer, of course, and support it thoroughly as CEO of SocialMedia.org. But there aren’t enough hours in the day for entrepreneuring, raising kids, trying to be not […]

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This is the 2,000th post on this blog. I’d like to send you a thank-you gift.

Thank you for the inspiration. Thank you for all the great ideas and remarkable moments that made me shout out “Damn, I Wish I’d Thought of That!” Every single post here is about some awesome thing that someone else did, that I ripped off and shared with my readers. Thank you to everyone who has […]

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Newsletter #834: The “Ideas from Baseball” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Smart marketers are always looking for inspiration, even when they’re at the ballpark. The next time you’re at the game, […]

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How to permanently increase your word of mouth

Teach your customers to become word of mouth marketing experts. Imagine if your customers started doubling the referrals to you. Every customer who learns the basics of word of mouth becomes a permanently expanded sales channel for you. Don’t just hope it will happen — teach them how to do it. This works especially well […]

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