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Archive | June, 2011

Newsletter #839: The “Ideas from Smart Websites” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Even with all the social networking tools that come out every day, a great website is still an important home […]

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Maybe you don’t need a complicated fancy branding campaign

Maybe you just need one awesome reason for customers to drop by. Great example: this $2 shirt special from Old Navy.

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USA TODAY’s case study: How we used Twitter to make charity cooler than Justin Bieber, presented by Glenna DeRoy

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll […]

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Man Bites Dog: There's an easier way to start your company

A startup is hard and expensive. You can be out $100,000+ just to get going. And if you have to take on investors, you’ve already lost a chunk of the company before you’ve even opened the doors. Find an easier way. What to do: Take your startup and chop out 90% of the features. Find […]

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If they were really restaurant-sized…

…I don’t think they’d fit in the bag. Lesson: Everyone needs an editor.

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Give me a thing worth saving…

…and I’ll advertise your company for years to come (not necessarily on purpose). Everyone in my family got this nicer-than-average cup on a take-out order from Which Wich (a sandwich chain). Now we have a matched set that gets pulled out when the neighbors join us on the deck for a beer. What have you […]

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Experiments are different than failures

The trick is knowing the difference. A failure is when you set out to do something and it doesn’t work. An experiment is when you decide to learn if/how something works. A good or bad outcome is fine, as long as you learn what you set out to learn. You can’t innovate if you don’t […]

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How would you know if an employee was driving away your customers?

Everyone knows that the furniture store near my house (a local store of a billion-dollar national chain) has a manager with a nasty attitude. We dealt with her more than once. Our problems were bad enough that it went to top management. But a month later, the same rude person scolded us when we tried […]

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The Fastest Way to Lose Customers

68% of customers are lost because of bad customer service according to this fantastic chart from Andy Wibbels and our friends at Get Satisfaction. (See original.) Only 14% are lost because of a product problem. Lesson: Maybe you should spend some of your giant R&D budget on fixing your crappy call center!

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