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Archive | September, 2011

Every so often, send your customer something that has absolutely no sales pitch at all

They’ll notice it, and they’ll appreciate it. (And maybe they’ll stop ignoring your salesy mailings and pay attention to those, too.) Great example: A nice thank-you note from Discover Card.

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Chevron’s case study: How we’re using using LinkedIn to target decision makers

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]

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Newsletter #852: The "Make Them Smile" Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] It’s more fun to talk about and support a company that makes you smile. No matter what industry you’re in or […]

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Have you been to a BlogWell yet?

BlogWell: How Big Brands Use Social Media is our amazing social media conference series — and if you haven’t been to one yet, you’re missing out. Our next one is in Atlanta on November 8 and features case studies from UPS, Newell Rubbermaid, NCR, Coca-Cola, Solo Cup, Georgia-Pacific, DeVry University, and The Home Depot — […]

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Show up where your customers appreciate it most

Why wait for customers to come to you? Go where they are already hanging out. Don’t: Buy a sponsorship or try to sell to them. Do: Give them a genuinely useful, no-strings-attached service. Something they’ll appreciate and remember you for. Great example: Austin is full of runners. And wherever you find runners, you’ll find water […]

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How do you get the conversation out of the bathroom?

One of our toughest word of mouth marketing clients was GUM, makers of floss, toothbrushes, and other dental care products. Not exactly a high-buzz product category. The problem: People use the product alone, in the bathroom. They needed to move the conversation out of the house where there are more people who could start a […]

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Make visiting your business a special occasion

You can advertise all day long hoping to push people into your business. You can nag, and annoy, and scream. It’s expensive, and it doesn’t work very well. Or you can give people reasons to want to come into your business. You can get them to ask for it and actually make a special trip […]

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Dear Jeff Bezos: You’re not very good at saying thank you.

We’ve spent $25,000 with Amazon this year. And last year, and the year before that. At some point, any recognition would be appreciated. Maybe a note from Jeff, or a gold star on my account, or a VIP phone number to call. We love what we get, and the service is near-perfect. But you still […]

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No spreadsheet tells you when you’re being an ass

My wife calls one of the biggest investment firms to ask about rolling over her 401k. She asks a bunch of questions — but doesn’t give her name or phone number. She didn’t fill out any forms. And then we start getting phone calls from a high-pressure salesman. There is an official program at this […]

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