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Archive | November, 2011

I want my moon shot

Dear Politicians: Give us a destination. Give us a vision. Give us something to strive for. Tell us what needs to get done, and we’ll do it. Give us something that reminds us that we are Americans, that we can accomplish anything when we choose to. Lead, dammit. Thanks, Andy

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The Clorox Company’s case study: How to energize a community of your consumers

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your […]

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Why is the top of a UPS truck white?

Because it’s a big translucent skylight. Which means that drivers can see what they’re doing without using electricity for internal lights. That’s a lot of electricity saved across their huge fleet. Simple, smart ideas like this are what gives a company the extra edge it needs to be truly great. Are you paying attention to […]

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Applebee’s does it right on Veterans Day

Applebee’s offers a free meal to vets on Veterans Day. Such a simple idea, but few companies do it so well.  In one day they’ve made thousand of friends around the country, earned limitless goodwill — and sold out every seat in every restaurant around the country. This is marketing — and saying thank you […]

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Why your company should support community service by your team

Smart thoughts from Blinds.com CEO Jay Steinfeld: Keep charity and community service at the forefront. It’s not something you do just for publicity and obligation. It trains people’s minds to think about improving other people’s lives. They’re going to improve customers’ lives, co-workers’ lives, and their own lives. From Inc. Magazine, Oct., 2011.

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Don’t you just want to go to their office and beat these thieves senseless?

Take a look at this mailer from a company called Naviss that specializes in mass-scale fraud. Everything about this letter is designed to make you think that it is either a recall notice from your car manufacturer or a government warning. It is designed to steal money from innocent, unsuspecting good people.

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Great advice for earning customer love in 2012

Here is great advice from Jackie Huba and Ben McConnell who blog at Church of the Customer and are authors of the word of mouth marketing classic book, Creating Customer Evangelists. It’s actually 4 years old … but still great advice: 1. Vow to do more attracting than selling. To use a high school analogy: Be […]

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Boeing’s case study: How to integrate social media at corporate events

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your […]

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Newsletter #860: The “Help Them Talk About You” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth isn’t the result of dumb luck or chance — it takes effort, planning, and a little experimentation […]

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