See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Archive | December, 2011

How to screw better

One final thought for the year: There is always a way to make something better. Even something as simple as this computer bolt. Bolts and screws have been around for centuries, but someone still figured out how to make it easier for users: A slot big enough to use a dime if you don’t have […]

Comments Off on How to screw better - Read & Join the Conversation

A secret to employee longevity

Give people space that feels temporary and you turn them into temps. If you want employees to stick around, you need to create an office environment that feels like home. People need a place that is personalized, personal, and THEIRS. They need to put down roots. I just don’t understand companies that try these schemes […]

Comments Off on A secret to employee longevity - Read & Join the Conversation

12 ways to be a fantastically family friendly business

IKEA’s family-friendly shopping is legendary. More important: Everything they do is cheap and easy for you to do too. How many big companies pay for some overly-clever multi-million-dollar ad campaign to tell us they are family-friendly, instead of just doing the easy things that actually matter to customers? It’s easier to just do it right.

Comments Off on 12 ways to be a fantastically family friendly business - Read & Join the Conversation

If you’re going to send a corporate holiday gift — do it right or don’t do it.

Lame: Generic can of popcorn with sender’s logo on a sticker. No card. Clearly they just handed a mailing list to catalog and gave zero thought to their customers or relationships. Awesome: Johnson Gray Advertising’s bizarre and wonderful Olf the Troll. I can’t explain it, but it did exactly what it was supposed to do: It […]

Comments Off on If you’re going to send a corporate holiday gift — do it right or don’t do it. - Read & Join the Conversation

REI’s case study: How to reach your fans on a local level

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your […]

Comments Off on REI’s case study: How to reach your fans on a local level - Read & Join the Conversation

If you give me a return label, I’m more likely to order again

Do anything and everything you can to give your customer a reason to come back. Something like this pre-paid return label strongly emphasizes that this retailer is low-hassle, cares about customers, and isn’t going to waste your time. Best part — the label costs nothing if it’s not used. (But it sends a strong message.)

Comments Off on If you give me a return label, I’m more likely to order again - Read & Join the Conversation

Be interesting, or be invisible

Getting noticed on a store shelf is almost impossible these days. You don’t have many choices: Pay for special placement, pay for gobs of advertising … Or be fantastically interesting.  Anti-Monkey Butt anyone? What do you need to do to get noticed?

(1) Comments - Read & Join the Conversation

The Awful Awful Star Wars Christmas Special

Once again, I share a truly terrible Chirstmas movie for your viewing pleasure: George Lucas once said, “If I had the time and a sledgehammer, I would track down every copy of that show and smash it.” More from Wikipedia.

Comments Off on The Awful Awful Star Wars Christmas Special - Read & Join the Conversation

Maker’s Mark does it again

Another perfect holiday gift from Marker’s Mark to their ambassadors: A sweater for your bottles. It’s a perfect word-of-mouth generator in so many ways: Fun and worth talking about Something you will display, which gets the whole family talking about it Worth saving, so it starts more conversations next year. (Thanks, Matt.)

Comments Off on Maker’s Mark does it again - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again